Business Context
Headway needed a mobile-first product where users could manage hair-care routines, treatments, appointments, and progress in one consistent workflow.
Case Study
Headway Hair
Sleekworks delivered a full SDLC engagement for Headway Hair, including mobile product delivery for iOS and Android plus a Squarespace landing-page implementation and client handoff.
- Squarespace Landing Page
- iOS App
- Android App
- Full SDLC
Challenge
Build a personalized routine app with dependable reminder operations.
Execution Risk
Personalization, reminder recurrence logic, and push-notification timing can break trust quickly if backend automation and client state flows are not tightly coordinated.
What We Delivered
End-to-end product delivery across mobile, backend, and web handoff.
Mobile Product (Flutter)
- iOS and Android app with Home, Products, Journey, Discover, and Profile flows
- Hair quiz personalization tied to user profile and content discovery
- Journey logging with photos, notes, and mood-based progress tracking
Backend and Automation
- Firebase Auth, Firestore, Storage, Analytics, Crashlytics, and Messaging integration
- Cloud Function scheduler for recurring reminder notifications
- Reminder-instance lifecycle logic for daily/weekly/monthly recurrence patterns
Web Presence and Handoff
- Client landing page delivered on Squarespace
- Knowledge transfer and training so the client can self-manage ongoing webpage edits
- Release support and post-launch iteration planning for mobile and backend
Outcome Highlights
Delivered a reliable routine platform and a maintainable web handoff.
Product Outcome
Users can manage routines, treatments, appointments, and journey logs inside one cohesive mobile experience.
Operational Outcome
The client received a Squarespace landing page plus training, enabling independent day-to-day website updates without engineering dependency.
Public app links: iOS App Store and Google Play.
Screens
Selected visuals.
Need Similar Delivery?
We can scope your web and mobile roadmap.
Share your goals and constraints. We will follow up with execution options and estimated phases.
Start Your ProjectEmail: info@sleekworks.com
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